The Microblogging Revolution
Microblogging represents a significant change in the way we communicate. Each year thousands of technology enthusiasts, bloggers and business entrepreneurs flock to Austin, Texas to attend the annual South by Southwest (SXSW) conference hoping to get the first glance at new and emerging digital technologies that year. SXSW has earned…
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The Social Media Phenomenon
Understanding the need for social media strategies to penetrate successfully into the market According to a recent report published by Econsultancy, a leading social media think tank, 86% of the 800 companies they surveyed spent more money on social media marketing in 2010 than ever before. The majority of these…
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Why Viral Marketing?
The benefits of promoting brands through web-based videos. With the growing popularity of online video websites such as YouTube and Hulu, web video has become a highly influential medium of communication. Although babies, cats, Justin Bieber and Lady Gaga top the charts of most viewed and liked videos on YouTube,…
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